My Own Action is a used sneaker collection program where we give new life to shoes by reusing them.
In select stores, co-working spaces, and public areas during events, we place our boxes where we collect used sneakers for subsequent recycling.

Our goal is to raise awareness among the community about conscious consumption by maintaining a zero-rating for sneaker purchases: for every new sneaker, we invite our customers to drop off an old pair of shoes, placing them in a circular process.

PARTICIPATING IS EASY

01
THE SNEAKERS ARE INCLUDED IN THE USED SNEAKER COLLECTOR BOX

02
THE USER SCANNS THE QR CODE ON THE BOX AND REGISTER ONLINE TO OBTAIN THE "BENEFIT"

03
The sneakers are collected by ESOSPORT, a recycling company.

04
THE SNEAKERS ARE SENT TO THE RECYCLING FACTORY TO BE SHREDDED

05
THE MATERIAL OBTAINED IS USED TO CREATE FLOORING FOR PARKS AND SPORTS FACILITIES

Today we want to do more

Sustainability has become a must now, as the world's population rapidly grows. Cities excelling in sustainable innovation are leading the way toward a more sustainable world.

Worldwide, each of us buys an average of 9 pairs of shoes a year.
Every sneaker produced has a significant impact on the environment, so extending the life cycle of a shoe or recycling its components at the end of its life helps limit CO2 emissions.

_ To make a pair of sneakers, 65 components and 360 manufacturing steps are needed.

_ 24 billion pairs are produced worldwide every year

_ The production of sneakers accounts for 1.4 percent of global greenhouse gas emissions.

Let's share a new way of doing sustainable business together.