We have chosen to transform ourselves into a Benefit Company using the legal form most suited to the values of our brand. This corporate structure, which has its roots in the culture of corporate social responsibility, also focuses on the pursuit of objectives in favor of society and the environment, with concrete actions in favor of the community.
Becoming a Benefit Company represents the first step towards a subsequent transformation into a B-Corp, a further advancement and commitment to a more responsible form of business.
The transformation in question is a path forced by the new socio-environmental scenarios and by the ever-increasing demands and expectations of consumers.
The new generations will consider the attention towards sustainability issues by companies as an essential requirement, favoring those who will be able to concretely demonstrate and communicate their commitment in this sense.