
WE DON'T RUN FOR A GOAL, WE SHARE A GOAL
BENEFIT COMPANY

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Not just sneakers but a universe of values and behaviors in favor of the community
BENEFIT IS SEXY
The Benefit Company carries out its economic activity by pursuing, in addition to making a profit, one or more objectives that contribute to medium and long-term environmental, social and economic prosperity. It represents an innovative and virtuous business model that is committed to formalizing its contribution and objectives, communicating them transparently to its stakeholders
OUR PROJECTS _ ENVIRONMENT
ONE SNEAKER MEANS ONE TREE
Desertification and drought are two problems that strongly affect climate change. We decided to make our small contribution by activating a collaboration with WeForest, an international NGO, to finance the cultivation of 10,000 trees in Tanzania in the Mara region. Each sneaker sold helps finance the growth of a tree.

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OUR PROJECTS _ PRODUCT
RESEARCH OF MATERIALS
The new Moaconcept collections make the search for eco-friendly materials a cornerstone of their philosophy. In recent seasons, part of the sneakers have been made with low environmental impact materials. Materials such as Appleskin were used - a sustainable material produced with fibers derived from the industrial processing of apples, Organicraft - a biodegradable leather processed in a completely eco-sustainable way and Biopelle - GRS (Global Recycled Standard / Intertech) certified recycled leather, made with free vegetable tanning. of metals and chromium.
OUR PROJECTS _ PEOPLE AND TERRITORY
OUR SOCIAL COMMITMENT
For years Moaconcept has been engaged in the urban regeneration of degraded areas through collaboration with public institutions, private entities and the involvement of independent artists. We believe that art helps to understand others: in addition to being inclusive, it is an incredible factor of aggregation and social development, putting individuals and their talents at the center, for the benefit of the community.
| Bibbiena June 2022 - redevelopment of the basketball court
| Montevarchi April 2021 - urban redevelopment