Becoming a Benefit Company was the natural fulfillment of a path characterized by constant attention to the territory and people.
We have chosen to transform ourselves into a Benefit Corporation, adopting the legal form best suited to our brand values. This corporate structure, rooted in a culture of corporate social responsibility, also focuses on pursuing goals that benefit society and the environment, with concrete actions for the community.
Becoming a Benefit Company represents the first step towards a subsequent transformation into a B-Corp, a further advancement and commitment to a more responsible form of business.
The transformation in question is a necessary path due to new socio-environmental scenarios and the ever-increasing demands and expectations of consumers.
The new generations will consider it essential that companies pay attention to sustainability issues, favoring those who can concretely demonstrate and communicate their commitment to this.
OUR GOAL
Not just sneakers but a universe of values and behaviors that benefit the community
A Benefit Corporation conducts its business by pursuing, beyond profit, objectives that contribute to medium- and long-term environmental, social, and economic prosperity. It represents an innovative and virtuous business model that is committed to formalizing its contribution and objectives, communicating them transparently to its stakeholders.
MY OWN ACTION
My Own Action is a used sneaker collection program with which we give new life to shoes. In selected sales points, co-working spaces and public areas, our "used sneaker collector" boxes are positioned in which used sneakers are collected to be destined for subsequent recovery.
OUR SOCIAL COMMITMENT
For years, Moaconcept has been committed to the urban regeneration of deprived areas through collaborations with public institutions, private entities, and the involvement of independent artists. We believe that art helps us understand others: in addition to being inclusive, it is an incredible force for social unity and development, placing individuals and their talents at the center, for the benefit of the community.
| Bibbiena June 2022 - Basketball court renovation
Montevarchi, April 2021 - Urban Redevelopment
ONE SNEAKER MEANS ONE TREE
Desertification and drought are two problems that significantly impact climate change. We've decided to make our small contribution by partnering with WeForest , an international NGO, to fund the planting of 10,000 trees in Tanzania's Mara region. Every sneaker sold helps fund the growth of a tree.
RESEARCH OF MATERIALS
Moaconcept's new collections are characterized by a focus on eco-friendly materials. In recent seasons, some of the sneakers have been made with materials with a low environmental impact. These include Appleskin—a sustainable material made from fibers derived from the industrial processing of apples; Organicraft—a biodegradable leather manufactured in a completely sustainable way; and Biopelle—GRS (Global Recycled Standard / Intertech)-certified recycled leather, made with vegetable tanning techniques free of metals and chromium.