The second stage of My Own Action starts at The Social Hub in Bologna.
After the success at the Florence location, My Own Action is replicated at the Bologna location.
My Own Action is a hymn to recycling, an invitation to consumers to contribute to sustainable disposal of their used sneakers.
At the headquarters in Via Aristotile Fioravanti, 27 are placed 2 boxesintended for the collection of used sports shoes to be subsequently recycled by Esosport.
Those who will deliver the used sneakers will receive, through the scanning of a Qr code placed on the box, a free drink at The Social Hub and a discount voucher for the purchase of a new pair of Moaconcept sneakers.
The boxes will remain inside the Bologna location until mid-December. The second stage will be enhanced by events related to the theme of sustainability and environmental protection.
Check out the My Own Action