The Moaconcept spring summer 2023 collection showcased at Nordiska Kompaniet, the massive shopping mall in the urban heart of Stockholm. The showcase, set up for the entire month of April 2023, conveys the Reuse Reduce Recyle concept, with a giant screen in which runs a video intended to raise awareness of sustainability issues and with the used sneaker collection box positioned inside the store.

NK represents a strong strategic opportunity and success for the brand to position itself within the mid- to high-end target market with its collection centered on new clubs and universal legacies.

The immediate success of the collection defines a new scenario for collaboration and expansion in northern European markets.

Nordiska Kompaniet