The third stage of My Own Action at The Social Hub in Bologna.

On December 3rd, a new stage of My Own Action was held at The Social Hub Bologna: an invitation to recycling in which anyone could bring their used sneakers, which were then recycled through our partner Esosport.

The event was held during the Wonderful Market, an event to immerse yourself in sustainable handmade objects and displays that take shape from the imagination and tell a story.

Those who delivered their used sneakers into our Box received, by scanning a QR code located on the box, a free drink used at The Social Hub and a discount voucher for the purchase of a new pair of sneakers Moaconcept.

Furthermore, the "Dating Socks" event was held from 4.00pm to 6.00pm, during which we gave away a sock from our partner Ant45, a historic hosiery company from Brescia, to those who wanted to participate.

The object of the game was to find the person who had the other half of the pair of socks hanging around their neck. The various couples with the same sock, found within The Social Hub, took a photo of each other, posted it on Instagram and the couple who took the coolest story won a pair of Moaconcept shoes.

Anyone who wants to participate in our My Own Action project and recycle a pair of used sneakers will be able to find our box at the entrance to The Social Hub Bologna until the end of January.

See My Own Action