The project consists of:

• implementation of life cycle and product characteristics comparison technologies
• implementation of business and market intelligence tools to collect data and analyze commercial and strategic information
• implementation of supports for digital branding and cooperative marketing actions
• implementation of cooperative technological platforms for the global management of transactions and orders
• implementation of online payment systems with a high level of security suitable for a world market
• implementation of virtual community building systems for the evaluation and personalization of products and the sharing of experiences and knowledge