PITTI IMMAGINE 2021

MOACONCEPT PRESENTS THE NEW MASTER LEGACY AND THE NFT PROJECT 

During the summer edition of Pitti Uomo 2021, the new Master Legacy collection and the NFT (Non Fungible Token) project are presented, through which those who buy the brand's products officially become the financier of urban redevelopment projects through creativity and art.

At Pitti Uomo the protagonist is the Master Legacy, the 1980s-inspired sneaker that is gaining great interest. The Master Legacy Spring Summer 2022 collection is characterized by some models that make use of eco friendly materials.
Organicraft - a biodegradable leather that is processed in an eco-sustainable way, with reduced use of water and the use of organic color pigments, for a zero-waste, recyclable and compostable sneakers.
Apple Skin - is a sustainable leather produced by recovering fibers derived from the industrial processing of apples. An upcycled, ecological, environment and animal friendly material.

Moaconcept is a lifestyle brand that has set itself a great social responsibility, using art as a tool through which to redevelop degraded urban areas.
During this edition of Pitti the brand presents the NFT project.

  • Each sale generates, through a simple scan of a code that accompanies the product, a devolution to finance artistic redevelopment projects,
  • The client chooses the art project to be financed,
  • The customer becomes the holder of an NFT (Non-Fungible-Token) digital certificate, which formally certifies direct support for the realization of a part of the chosen work.

PITTI UOMO - 30 June / 2 July 2021
Cavaniglia Pavilion stand 26