TOGETHER FOR SUSTAINABILITY - 300 USED SNEAKERS COLLECTED

Last weekend we wrote a beautiful page of sustainability together! During the Ronda Ghibellina , the Tuscan trail running event dedicated to the valorization of the territory of Castiglion Fiorentino , we launched a special collection of used sneakers as part of our MyOwnAction project.

Thanks to the extraordinary participation of athletes, organizers and the precious support of Enrico Pietrelli , we managed to collect over 300 pairs of sneakers ! An incredible result that shows how the union between sport, fashion and sustainability can make the difference.

Where will the collected shoes go?
Instead of ending up in landfill, the rubber soles will be recycled and transformed into new secondary raw materials, thanks to our partner Esosport and its circular economy program.

With MyOwnAction , we continue to promote a more responsible consumption model, transforming a simple gesture into a concrete action for the environment. Thank you all for helping us make this initiative possible!

Together we can make a difference!