We love art in all its expressive forms, particularly those which are new, niche and unconventional. Today creativity takes on new forms, expresses itself in new contexts, in which the valid boundaries in the past are continuously crossed and in which works and installations create multisensory effects. Artistic inspiration is the driving force of our brands; is our creative DNA, what allows us to make our iconic sneakers. Art is what drives us to the continuous search for the right mix between creativity and market trends.
We have teamed up with young, independent artists to express their creativity through the eyes of the Moaconcept brand.
MR. THOMS |
The first collab of the brand featured Mr. Thoms alias Diego della Posta, one of the most famous Italian street-artist in the world and active in the art scene for over ten years. Mr. Thoms has created for this collaboration with the brand, original graphics that have been expertly applied to the most iconic models of the brand. The result? A capsule collection with an ironic and sharp style, sold out in the best stores around the world.
For the FW 17/18 collection we collaborated with an extraordinarily creative Belgian street artist named Joachim, with whom we also organized live performances in the Top Shops where the brand collection is sold. Joachim rose to prominence on the Belgian art scene first and worldwide after his creativity inspired by innocent, childlike spontaneity and a mix of styles and techniques. In addition to creating street art in the main cities, Joachim works on canvas, often using unusual, recycled or waste materials. These works, where the recurring motif of giant eyes and teeth is exploded, make Joachim’s art unique in the international street art scene.
TV BOY |
For the SS19 we have chosen to collaborate with the most provocative street artist of the moment: TVBOY. In the spotlight for his works of political and non-political satire (the famous kiss between Salvini and Di Maio made on the walls of the parliament), TVBOY was a guest of the brand during the June 2018 edition of Pitti Immagine Uomo during which he created a live work and presented his capsule collection
KING RUSTO |
On the occasion of the Pitti Uomo International Show in January 2019, the street artist King Rusto creates a work simulating an external wall, which was used as the backdrop for the stand dedicated to Playground#flr collection.
Past collaborations include visual artist Moneyless, who created original stage backdrop art for the Mengo Festival 2018.
ANDREA CRESPI |
For the Moaconcept stand at Milan’s Micam in September 2019, the artist Andrea Crespi is the protagonist of a live performance in which, through the original technique based on the thickness of the lines, he creates an illustration of the Furura sneaker.